Content Process

Content strategy can mean different things in different contexts to different people. When we talk about content strategy we take a broad view of the full content process that includes everything from defining website goals to understanding your users to deciding which individual components to include on a specific page. Essentially, we view content strategy as encapsulating the full process of planning, creating, and maintaining content on your website.

In this section, we’ll lay out all the steps we think you should be considering in your full content process. These steps all build on each other and inform the work you’ll do in later steps so it’s essential to use them together. If you have any questions about how to integrate these concepts and exercises into your editing process, feel free to email us at

  1. Defining website goals
  2. Understanding your users
  3. Review your content
  4. Information architecture and site navigation
  5. Page layouts

Content strategy workshop video playlist