Google Analytics

Google Analytics can be a valuable tool for tracking user behavior on your website, but should always be used in conjunction with your overall content strategy process.

Every Georgetown-hosted WordPress site is configured in Google Analytics. To request access to your site’s data, please email webservices@georgetown.edu. Once you are given access, you can log in at any time at analytics.google.com.

Analytics Training and Resources

For site editors who are looking for comprehensive Google Analytics Training, we highly recommend Google Analytics Academy. The online courses are available for free and only require a short registration with your gmail account. 

You can also reference the other pages of this section of the documentation site including Navigating Google Analytics, Understanding Reports, and Common Insights. The information on these pages was also covered in a Basic Google Analytics workshop, for which you can view the workshop presentation and a video recording of the workshop. These resources will be most helpful after taking the Google Analytics for Beginners course as they seek to contextualize some of the information covered in that course.

We also cover more specialized topics in our Advanced Google Analytics workshop recording, which is visible below.

Help with Google Analytics

Google Analytics Help Center provides excellent articles to support analytics users. If you have a specific question about your site’s analytics, please email webservices@georgetown.edu and we’d be happy to assist you.